Our Vendor Partners


Atimex – Is a purveyor of high quality Mexican pastry products. With an extensive array of authentic Mexican bakery items and the ease of proof and bake preparation, they are the perfect solution to allowing any ISB to become the customer’s choice for genuine south of the border bakery delights.



Aryzta – Is a global company with many well-known brands in its corporate family. Names you recognize like Otis Spunkmeyer, La Brea, Cloverhill, Oakrun Farms, Cuisine de France and many others. Their extensive product offering covers most every category in the instore bakery. From artisan breads-both parbaked and raw dough, to pizzas, baked cookies and cookie dough, muffins, donuts, cakes, icings, fillings, glazes plus croissants, puff pastry cinnamon rolls and Danish. Aryzta has the bases covered for most all ISB needs.


BelPastry – For over 30 years Belpastry, a Belgium company, has been specializing in authentic European frozen puff pastry and laminated dough products. Whether it’s their rich, buttery French Selection or unparalleled Danish Pastry, all are pre-proofed and frozen so there is no time lost waiting for them to rise. Quality ingredients, superior taste and ease of preparation have made Belpastry the number one selling brand for genuine European pastries in more than 23 countries.


Cookies United-Manufacture of the Uncle Wally’s brand muffins, the most extensive line of holiday and special occasion cookies, and licensed cookies and gingerbread cookie kits. No matter the holiday or special event, Cookies United has it covered with bulk, pre-packaged, platters or cookie kits.







Create A Treat is one of the leading manufacturers of Gingerbread House Kits and Cookie Decorating Kits in North America. The company not only offers a full line of branded seasonal decorating kits but they specialize in private label and custom design packaging that is unique to the industry.

The company was founded in 1997 with one goal in mind to make the best Gingerbread House Kit possible at the best price. This focus on one specific product has been the key reason for its success as a company. Over the years they have continually strived to make improvements to its decorating kits and the first major product innovation can be seen in its patented “EZ Build”Tray.

Over the years, Create A Treat has seen tremendous growth in Seasonal Decorating Kit Category and for many families the activity of building and decorating gingerbread house has now become an annual tradition. In the last decade the company has enjoyed dramatic growth and their extensive product line now includes gingerbread building kits for all seasons and many unique decorating kits such as the as the “EZ Build” Train and “EZ Build” Tree Kit.

Create A Treat Ltd is all about creating lasting memories with fun and engaging activity kits that kids and adults can enjoy together.


Handi Foods – Founded originally in 1977 as Handi Foods Mediterranean Bakery and produced primarily authentic pita products, the staple bread of the Middle East. Since that time, Mediterranean Bakery has been dropped from the name and the product line expanded greatly. Pita in many varieties including 12 vegetable, Naan, numerous flatbreads, pizza crusts, bagels and thin buns. Also, pita chips and puffs, ring snacks, bread crisps, crackers, Mediterranean Stix, croissant crisps, Naan chips and crackers. The list goes on and most items are available in private label.


J and J Snacks-J&J is a leader and innovator in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail supermarkets. Their principal products include Superpretzel, Pretzel Fillers and other soft pretzels, Icee, Slush Puppie, and Artic Blast frozen beverages, Luigi’s Minute Maid* frozen juice bars and ices, Whole Fruit sorbet, Tio Pepe’s and California Churros churros, The Funnel Cake Factory funnel cakes and several cookie brands within Country Home Bakers.
*Minute Maid is a registered trademark of the Coca-Cola Company.


Kronos – Makers of the Sinbad Sweets brand of traditional Mediterranean baklava, desserts and sweet snacks. All desserts are scratch made for today’s demanding customers. Layers of delicate fillo pastry, premium nuts and a traditional syrup combine to create handcrafted, delicious Baklava. From Classic to Chocolate, Sinbad Sweets offers a premier selection of Mediterranean favorites perfect for desserts, snacks or gift giving.


LABRIOLA – Manufacturer of premium, artisan pretzel breads. The perfect balance between salty and sweet as Labriola’s bakers adhere to the traditional German pretzel making method of fermentation and dipping to deliver authentic pretzel taste and texture.


Maplehurst – For over 40 years Maplehurst has provided its retail customers with a broad product line of profitable, quality baked goods. Its large state of the art fresh and frozen production facilities produce donuts and donut holes, assorted pastries, fruit pies, cupcakes and many more quality products demanded by today’s instore bakeries.


Muffin Mam Story and Capability Overview-2_Page_01_Image_0005

Muffin Mam – This Certified Women Owned company has one of the largest selections of muffins, ring and loaf cakes, angel food cakes and muffins and brownies in the country. A versatile manufacturer, they have capability for products with “clean labels, retail, bulk or club store packaging, and custom formulations.


nonnis-logo (1)
Nonnie’s-La Dolce Vita—The bestselling biscotti in the US made from recipes dating back over 100 years. These old family recipes using natural ingredients such as real eggs, butter and gourmet bittersweet chocolate give Nonnie’s biscotti the light, crunchy delicately sweet flavor they are known for.


Power-Horse-Logo-landscape (1)
Power Horse – Is a leading Austrian producer of energy drinks. Power Horse operates in more than 55 countries and in many European, Middle Easters and African they hold majority market share over other energy drink brands.


Richard & Sons Inc in Fond Du Lac, WI is a private company categorized under Wholesale Bakers. Our records show it was established in 1994 and incorporated in Wisconsin.


Sapphire Bakery – With over 60 years of experience in the baking industry, Sapphire prides itself on being a low-cost manufacturer with high standards. They are now a recognized leader suppling the instore bakeries with pound cakes, brownies, brownie brittle, brownie cookies, trail mix, cookies, and holiday cookie trays. All items are made fresh to order and custom formulation and packaging design is available.


Selma's 2016 Line Summary_Page_7_Image_0003
Selma’s – Kellogg’s largest customer for Rice Krispies because they are the largest producer of Rice Krispie Treats and other crispie treats in the US. Plain, chocolate topped or drizzled, Selma’s has them all. Also in high demand is their extensive line of brownies and seasonally decorated cookies and officially licensed NFL, MLB, NBA and NHL cookies and crispies.


logos & symbols-Smoky
Smoky Market – Using their proprietary ovens which burn fresh-cut hickory wood, Smoky Market produces the only smoked salmon fillet on the market that can be heated and served as an entrée. While most smoked salmon have up to 29% sodium, Smoky Market Salmon fillets have only 3% which occur naturally from the ocean water. Smoky Market Salmon is never brined and has no added preservatives, sugar or water. Only fresh salmon is used, never frozen.





South Coast Baking – As a recognized leader in the frozen cookie dough industry, South Coast is also known for its custom formulation development and being a high volume, low cost manufacturer. They offer 3 tier cookie solutions with products to satisfy every shoppers needs, from the value to the most discriminating.


Sunrise Natural Foods – Sunrise is a distributor of quality nuts, dried fruits, seeds, spices, party mixes, snacks, bakery supplies and more. To meet today’s demands for healthier snack options, Veggie Snacks have been added to the extensive product mix. These snacks are whole pieces of a variety (including okra, green beans, carrots, garlic pods and mixed fruit) of vegetables that have been vaccum fried and de-oiled as an alternative to chips and candy.



Suzy’s Cream Cheesecakes – Suzy’s line of cheesecakes and desserts has no equal. They start with the freshest ingredients possible because most all the major ones are available in close proximity to their Wisconsin plant. While adhering to strict quality standards and never sacrificing quality for quantity, Suzy’s consistently produces the finest and most delicious cheesecakes including variety packs, individuals, cheesecake petites, and chocolate enrobed triangles. While they are known for their superior array of cheesecakes they also offer cakes such as Carrot Cake with Cream Cheese Frosting, Belgium Chocolate Fudge Torte, Turtle Fudge Brownie and Expresso Brownie


Wicks Pies – Wick’s has been in the baking business for over 60 years offering to the food service and instore bakery industry the highest quality bakery products available. Whether it’s one of their over 35 shapes, sizes and formulation pie shells, one of their award winning pies or fruit glazes, Wick’s uses the most simple, high quality farm ingredients to produce superior products with unparalleled taste.